Privacy Policy at Photify.co
At Photify.co, we value your privacy and are committed to safeguarding your personal data. This Privacy Policy explains how we process your personal information when you use our services, contact us, or interact with us online or offline.
- Which Personal Data Do We Process?
We collect and process various types of personal data depending on how you interact with our services. This includes information you provide directly, such as your name, email, address, and order details, as well as data automatically collected during your interactions, like IP addresses, browser details, and device information. We may also receive data from third parties, such as payment providers, to facilitate transactions or services.
1.1 Usage Data
When you visit our website, certain data is temporarily stored to improve functionality and security. This includes details like the requested page, browser type, access status, and IP address. The IP address is stored for a maximum of 30 days to detect and address potential security threats. After this period, it is securely deleted.
1.2 Ordering Photo Products
When you order a product, we process data such as your IP address, image files, and contact details to complete your order. This data is typically stored for six months to accommodate potential warranty claims or order disputes. If legally required, we may retain it longer for tax or compliance purposes. For incomplete orders, data is stored for 10 days to allow for completion before being deleted.
2. Customer Accounts
Creating a customer account requires basic personal information like your name, address, email, and password. This data allows us to simplify order placements and manage your preferences. You can update or delete your account at any time, and your data will be removed unless required for legal or outstanding obligations.
2.1 How Photify.co Uses Your Data
We process your personal data in compliance with data protection laws, particularly the principles outlined in GDPR. Your data is used only for purposes communicated in our Privacy Policy or those explained at the time of collection. This includes order processing, personalization, service development, and ensuring security. We also use your data under strict European laws for product development, scientific research (AI, machine learning, and deep learning), and market analysis.
For order processing, we collect personal information such as your name, email address, and image files to fulfill your requests. This data is used to keep you updated on order status, provide relevant product information, and analyze trends. Image files are deleted after three months unless extended retention is necessary for customer support. Additionally, we use your data to optimize business operations, design tailored services, and deliver personalized advertising.
To enhance your shopping experience, we share data with select service providers under GDPR regulations. This enables efficient payment processing, shipping, and marketing insights. For instance, shipping providers like DHL, EVRI or UPS receive your address, while payment platforms like PayPal ensure smooth transactions. Data sharing is strictly limited to fulfilling your order or improving our services.
We also use marketing tools such as Google Analytics, Adobe Media Optimizer, and retargeting technologies to understand customer preferences and optimize our website. Social media plugins are intentionally excluded to prevent automatic data transfers, protecting your privacy. While you can manually share pages on platforms like Facebook, no user profile data is directly transmitted
3. Note on Cookies
We use cookies on our websites. Cookies are small text files that are stored on your device and can be read by us. There are two types of cookies:
- Session Cookies: These are deleted when you close your browser.
- Permanent Cookies: These remain on your device beyond a single session.
Cookies can store data that allows us to recognize your device. In some cases, they may only contain settings information that cannot be linked to a specific individual.
What Are Cookies?
Cookies and similar technologies are small text files or pieces of code that often contain a unique identification code. When you visit a website or use a mobile application, the site requests permission to save this file on your device, allowing it to access specific information. The data collected through cookies may include the time and date of your visit and how you use a particular website or mobile application.
Why Do We Use Cookies?
Cookies ensure that during your visit to our online shop:
- You remain logged in.
- Items remain in your shopping cart.
- You can shop safely, and the website functions smoothly.
Additionally, cookies help us analyze website usage to improve our services. Based on your preferences, our cookies may also be used to display targeted advertisements that match your personal interests.
What Types of Cookies Do We Use?
- Unclassified Cookies: These are cookies that are in the process of being categorized. They will eventually be classified under one of the following categories: Necessary, Performance, Functional, or Advertising.
- Necessary Cookies: These are essential for the website to function properly. They enable actions such as:
- Storing items in your shopping cart.
- Saving your cookie preferences.
- Remembering your language settings.
- Checking if you are logged in
3. Performance Cookies: These collect statistical data about how our website is used, which helps us optimize website performance.
4. Functional Cookies: These cookies provide enhanced functionality, such as:
- Live chat services.
- Viewing online videos.
- Social media sharing buttons.
- Logging in using social media accounts.
5. Advertising / Tracking Cookies: These cookies are set by external advertising partners and are used for profiling and tracking across websites. They help us show you relevant ads based on your user profile and preferences, and they track the effectiveness of our ad campaigns.